See What Your Data Could Look Like
Every number on this page is synthetic. These are illustrative dashboards, built to show the shape of the work - not a client result, not a real company's revenue. What is real is the underlying question each one answers, and the tracking discipline it takes to answer it honestly.
Organic search is out-earning every paid channel over the trailing 90 days, and total revenue is trending up 8.2% period over period - the kind of read that changes a budget conversation.
Consistent channel/UTM grouping at the event layer (see Google Tag Manager and GA4) joined to a revenue event that reconciles with the order system, not a pageview proxy.
The steepest loss sits between product view and add-to-cart - the middle of the funnel, not the top - which is where the fix usually differs from the assumption walking in.
Event tracking through every funnel stage with one consistent user identity across the session, so a single visitor can be traced through each step rather than counted as five anonymous events.
Later signup cohorts retain slightly better week over week than earlier ones - a real signal that something changed in the product or onboarding, not just noise in small numbers.
A stable user or account identifier tracked across sessions and time (Tealium or a comparable identity layer), so a return visit weeks later can be matched back to its original cohort.
Trailing 12-month revenue, active customers, lifetime value, and churn - four numbers, one certified definition each, so no two teams walk into a meeting with different answers.
A single semantic model with one dataset marked as the source of truth, sitting on reconciled event and transaction data rather than four teams' separate exports.
Frequently Asked Questions
Are these real client dashboards?
No. Every number shown is synthetic and illustrative, built to demonstrate the kind of question a dashboard should answer and the tracking discipline behind it - not a client result. Per house policy, we do not publish invented client case studies as if they were real.
Which BI tool were these built in?
These four are hand-built as static graphics to show the shape of the work independent of any one tool. The same four dashboard types - channel revenue, funnel, cohort retention, and an executive KPI view - are things we build natively in Power BI, Looker, or Tableau depending on your stack.
Can you build something like this for us?
Yes - that is the point of this page. Tell us which of these four questions matters most to your team right now and which tool you are on, and we will scope the real version against your own tracking.
Ready To See This With Your Own Numbers?
We start by checking whether your tracking can actually support the dashboard you want.
Talk To The Practice