Your Dashboard Is Only As Good As The Tracking Under It
Most BI work starts with the dashboard. A consultant opens Power BI, Looker, or Tableau, connects to whatever data exists, and ships a report. When the numbers do not reconcile six weeks later, nobody can say why - because nobody checked what the tracking underneath was actually recording.
Webclat is a data analytics tracking engineering practice first. We build the event data - GA4, Google Tag Manager, Tealium, Adobe Analytics, Amplitude - as dedicated implementation practices. This property is the last mile: the dashboard layer built on top of tracking we can already vouch for, in whichever BI tool your organization uses. That is why bi.webclat.com is one property with three tool sections, not three separate agencies pretending to specialize in everything.
See What Your Tracking Could Look Like
Four illustrative dashboards, built with synthetic data, answering the questions a buyer actually asks before signing off on a BI engagement.
Organic search is carrying more of trailing-90-day revenue than any paid channel, and revenue is trending up 8.2% period over period.
Requires clean UTM/channel grouping at the event layer (GA4/GTM) and a revenue event that reconciles with your order system - not just a pageview count.
See the full gallery - funnel, retention cohorts, and the one-number executive view →
Three Tools, One Practice
We do not push you toward the tool we happen to know best. Clients arrive already standardized on one - the practice's job is finishing the pipeline regardless of which one it is.
Power BI Consulting
Dashboard design and development, consulting services, and migrations for teams running the Microsoft stack.
Power BI hub →Looker & Looker Studio
LookML modeling, Looker Studio dashboard builds, and implementation for teams on Google's data stack.
Looker hub →Tableau Consulting
Dashboard design, development, and consulting for the Salesforce-owned analytics platform.
Tableau hub →Business Intelligence Consulting
The vendor-agnostic flagship - for engagements that start before a tool has been picked.
BI consulting →Marketing Dashboard Development
One report the whole team reads, instead of five dashboards that all disagree.
Read the guide →Power BI vs Tableau vs Looker
An honest comparison, with Looker included - no winner declared by default.
Compare the tools →Get An Honest Read On Your Dashboard Layer
A structured review of what your dashboards report today, whether it reconciles with the tracking underneath, and what an engagement would actually involve.
What We Cover
- Power BI, Looker, and Tableau dashboard design and build
- KPI and executive dashboard design
- Dashboard development services, from spec to shipped report
- Data visualization consulting for existing dashboards that nobody trusts
- Tracking-to-dashboard pipeline audits
- BI tool implementation and migration between platforms
- Event data and reporting reconciliation (GA4, GTM, Tealium, Adobe, Amplitude)
- Governance for a single source of truth across teams
Vendor-Agnostic, Then We Build In Your Tool
bi.webclat.com sits downstream of the tracking practices. Whatever platform is feeding your data, we can already speak to it.
Google Analytics 4
ga.webclat.com - GA4 implementation, the most common data source feeding these dashboards.
Visit ga.webclat.com →Google Tag Manager
gtm.webclat.com - tag governance and server-side deployment upstream of any dashboard.
Visit gtm.webclat.com →Tealium
tlm.webclat.com - enterprise CDP and tag management for larger data layers.
Visit tlm.webclat.com →Martech Consulting
martech.webclat.com - the vendor-agnostic stack and attribution practice one layer up from BI.
Visit martech.webclat.com →Adobe Analytics
adb.webclat.com - Adobe Experience Platform implementation.
Visit adb.webclat.com →Amplitude
ampl.webclat.com - product analytics implementation and migration.
Visit ampl.webclat.com →hypothesis: this routing map reflects the intended relationship between practices per the 2026-09-01 positioning research - not yet validated against live cross-site GSC query-path data.
Frequently Asked Questions
Frequently Asked Questions
What does bi.webclat.com actually build?
Dashboards and the reporting layer inside Power BI, Looker, and Tableau - plus, where needed, the tracking and data pipeline underneath them. We are a dashboard engineering practice, not a staffing agency or a certification provider.
Is this a Power BI, Looker, or Tableau agency?
No single one. Webclat runs dedicated sections for all three tools plus a vendor-agnostic business intelligence consulting flagship, because clients arrive already standardized on a platform and the practice's job is finishing the pipeline regardless of which one it is.
Do you build the tracking too, or just the dashboard?
Both, when needed. Webclat's core practice is tracking engineering (GA4, Google Tag Manager, Tealium, Adobe Analytics, Amplitude); bi.webclat.com is the dashboard layer built on top. If your tracking already reconciles, we start at the dashboard.
How is this different from hiring a BI developer?
A BI developer builds what they are told to build. A consulting engagement includes checking whether the underlying data actually supports the report being requested - which is where most dashboard trust problems originate.
Talk To Someone Who Builds Dashboards And The Tracking Under Them
Tell us which tool you are on, what your dashboards are supposed to show, and where the numbers stop reconciling. We route the conversation from there.